2.1341 ARSAMATIC “FLORIDA” REF. 62777 MONOBLOC, SWISS 1969

A sharp and unusually architectural late-1960s automatic from ARSA / Auguste Reymond. The “Florida” was presented at the Swiss Watch Fair in 1969, and the period description already placed it firmly in the modern design language of the time: a Unicoque / monobloc water-resistant case, rounded lines, short integrated-style lugs, and faceted onyx-inlaid hour markers on a silvered dial.

This example has exactly that restrained 1969 charm: a brushed stainless steel cushion case, clean silver sunburst dial, framed date window at approximately 4:30, and bold applied markers with black inlays. It is not loud, but it is very distinctive – one of those watches where the design gets better the longer you look at it.

About ARSA / Auguste Reymond

ARSA stands for Auguste Reymond S.A., a Swiss manufacturer whose history began in 1898 and which became closely associated with reliable, well-made Swiss watches from Tramelan in the Bernese Jura. The brand is still remembered by collectors for practical vintage models, including automatics, calendar watches, military-style pieces, and specialist watches such as Braille/tactile models.

Case, dial, and details

The stainless steel monobloc case is one of the main attractions here. Instead of a conventional screw-back case construction, this “unishell” style was designed for improved sealing and a smoother, more integrated profile. The caseback is marked STAINLESS STEEL – WATERPROOF – AUTOMATIC – SWISS MADE – INCABLOC, with the ARSA crest and reference 62777.

Silver sunburst finish, applied block markers, black printed minute track, and a framed date aperture set diagonally between 4 and 5 o’clock. The lower dial is marked T SWISS T, indicating tritium luminous material.

Specifications

• Brand: ARSA / Auguste Reymond
• Model: Arsamatic “Florida”
• Reference: 62777
• Year: 1969
• Movement: ETA 2472 automatic
• Case: stainless steel monobloc / Unicoque-style case
• Dial: silver sunburst dial with applied rectangular indices
• Date: framed date window at approximately 4:30
• Crystal: acrylic
• Strap: high-grade French goatskin leather strap

Servicing and Warranty

• Fully serviced with disassembly in our Bristol shop
• Mechanics in full working order
• 12-month movement warranty
• Warranty Terms and Conditions
• No water resistance warranty